RAFAEL Advanced Defense Systems
Rafael Advanced Defense Systems, a global leader in defense technology, set out to define a bold new identity for its next-generation AI division, MOFET. In collaboration with strategist Roni Samsonov, MOFET’s strategic foundation and narrative were defined, followed by the creation of a comprehensive visual identity, developing the logo and visual language and shaping a precise, future-facing visual system for advanced AI technology.
Services
Brand Strategy
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Logo Design
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Brandbook
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Design
Collabs
